Increased Her Profit by 68%

"I love that you just bloody well tell me!"

Before

Jodine felt overwhelmed, directionless, and nervous that someone would discover she was a "massive fraud." She struggled with confidence and needed some clarity on pricing, packaging and how to manage client relationships to stop her from over delivering.

The Brief

Jodine needed support with: Building confidence in her expertise. Getting clarity on pricing, packaging, and service delivery. Managing client relationships on her own terms. Permission to embrace being "multi-passionate" instead of seeing it as a distraction.

The Solution

Jodine joined 1:1 coaching with Rachel. Key areas of focus included reframing how she delivered value, raising her prices, and restructuring how she worked with clients.

Rachel helped Jodine understand that value didn't mean piling on more information - just because something is easy for her doesn't mean it's not valuable to someone else. She also helped Jodine see she could run a business her way instead of on her clients' terms.

The Results

She increased revenue by 35% and profit by 68%.

"More importantly is the impact on my work/life balance. I'm working much fewer hours despite the increases in profit and revenue."

She stopped undercharging - and stopped feeling resentful

"I have raised my prices multiple times. I no longer undercharge and then feel resentful about the work I do."

She reclaimed her time.

"I no longer spend half my life in the car, driving to every single client. I don't work late into the night anymore. I block out most of the school holidays now instead of booking the kids into programmes."

She found her creative spark again.

"I've rediscovered my creative spark having been given the permission to run with ideas that previously I would have dismissed as distracting side quests."

She stopped over-preparing.

"I have more confidence in my position as an expert. I don't need to spend hours preparing for every client session anymore."

Post-Rachel

Jodine now works fewer hours while earning significantly more. She's no longer working late nights or weekends, and she protects her time during school holidays. Her next goal is reducing her 1:1 work while continuing to grow revenue.

Rachel in four words? "Bullshit-free business clarity."