Sagittarius. Mum of two. ADHD brain. I eat oysters every chance I get and have very strong opinions about Marvel movies you probably don't want to hear. Medicated. Loves to talk about HRT. Own over fifty fragrances and I haven’t counted my novelty Chuck Taylors in a hot minute.

I help service providers figure out what's actually broken in their business and fix it. I also still run Clever Digital, a digital ads agency I built from scratch over a decade ago. I'm not coaching from theory - I'm in the work alongside you.

Not with endless questions about how things make you feel. I tell you what I see and what to do about it.

Hey, I’m Rachel

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Why I do what I do

Because I've watched too many smart people stay stuck.

They know something's off. They can feel it. But they're too close to see what it actually is. So they keep hustling harder, or they hire someone who asks them what they think the problem is, or they read another book about boundaries that they never implement.

Meanwhile, the thing that's actually broken stays broken.

I'm good at seeing what other people miss. The pattern underneath the symptoms. The root cause that makes everything else make sense. And I'm not afraid to name it.

Been There Done That

In 2017, I burned out. Properly burned out. It wasn’t cute. It was almost the end of my business.

I'd built Clever Digital from scratch. Two staff, good clients, profitable on paper. And I was miserable. Underpaid myself for years because I thought that's what you did. Said yes to everything. Had no boundaries and no idea how to set them. I just kept giving more and more.

I hit a wall and had to figure out what was actually broken. Not the surface stuff - the root. The dynamic I'd created that made everything else unsustainable.

I rebuilt. Better pricing. Better boundaries. Better clients. A business that actually worked for my life instead of consuming it.

Now I help other people do the same thing. Faster, because they don't have to figure it all out alone.

✨ PSA: Hustling until you hate your business and you’re miserable is not sustainable or winning at life. ✨

✨ PSA: Hustling until you hate your business and you’re miserable is not sustainable or winning at life. ✨

I'm not a mindless cheerleader. I’m not a coach. I'm not going to ask you reflective questions until you find your own answers. I see patterns. I name what's actually happening. I tell you what to fix and how to fix it. Then I back you while you hold your ground - because that's where most people fall down. You'll get honesty. You'll get clarity. And you'll have someone in your corner who trusts you to do the work.

Latest things my clients have DM'd me about

Where I bought my necklace.
How to fire a contractor and not feel like a piece of shit.
Their kid's first day at school.
How pretty their business analytics look.
How to get their AI to swear more often.
Show me your fragrance collection again.
Do I have a price rise template.
What SSRIs made me feel less shitty.
When can we have dinner again.
Am I hosting another retreat.
Can I come back please.
My thoughts on new potential office space.

Business stuff. Life stuff. The lines blur because that's how it works when someone actually knows your situation.

Ways to work with me

  • Adria: Grahn Creative

    “Rachel took me from ‘what the hell am I doing this for?’ to ‘fuck yes, I know exactly why I’m doing this!’

    I no longer feel like I’m in the race - I’m running on my own track and I know exactly where I’m doing and what I need to do to get me there, but more importantly, she validated the WHY.  Rachel helped me feel more valued and more purposeful and more confident in the services I deliver because she truly gets it.  If you’re thinking about working with Rachel - stop thinking. She will clarify your thoughts and set you on a path to sorting your business out. The right business coach is not a nice to have - it’s a must have for anyone who wants to make it work.”

  • Lisa: Wild Mustard

    “As a result of your support - and I am bolding and yelling that word, support -  I have clearer vision, my mindset blocks are identified and removed, I have an understanding of outcome based pricing and messaging, and my client management processes and communication is hugely improved.  I've gone from feeling as if I am flailing to nailing it. Before you I was drowning in burnout, overwhelm and confusion and getting paid peanuts  - and now I am setting and managing goals and targets at triple what I was charging before without needing to pull all nighters (well not too many lol but that's on me) to get there.”

  • Janine: Pitchfork

    “Rachel provided me with practical useful advice that I could put into action straight away to refine my offer, and create better boundaries. I've had a tough conversation with a client about expectations, written out more ideas on how I could better service my ideal clients and made some tweaks to my proposal template to help get clearer on what I will (and won't) deliver.  Rachel is top of my list for coaching support to really push my business forward to the next level. I have complete confidence in her straight-up practical approach from years of working with small company's like mine.”

  • Ainslee: Brain Under Construction

    “Rachel has a way with words, she is able to clear away the clutter and emotion that a lot of us small business owners have and cut straight to the core of the problem and within minutes has a straight forward, easy to implement solution. Her expertise is not only in business, but communication. Communication with me as a client, but also how I can optimise how I communicate my brand to the wider community. Rachel's depth of knowledge for processes and removing unnecessary complication allows for streamlining of the business and she is serious about ensuring you can achieve a work like balance rather than let you work 27/7 get paid under minimum wage for your expertise. I would highly recommend Rachel to any small business that needs an extra level of support that actually increases the value of your business and your work/life balance. From mindset to actionable steps to streamline business and increase revenue Rachel is your gal.”