Jodine McIntyre - Digital marketing professional

Written By Rachel Gronback

Before Working with Rachel

Jodine, a digital marketing professional, found herself overwhelmed, directionless, and plagued by impostor syndrome. Despite her skills and experience, she struggled with confidence, pricing, packaging her services, and managing client relationships.

She had followed Rachel from afar for years, admiring her business acumen and clarity. When the opportunity arose to work with Rachel directly, Jodine didn’t hesitate. She saw Rachel as the type of business owner she aspired to become and knew that working together would help her bridge that gap.

Challenges and Roadblocks

Jodine’s biggest challenges before working with Rachel included:

  • Lack of confidence in her expertise and pricing.

  • Undercharging and overdelivering, leading to resentment.

  • Feeling obligated to work on her clients’ terms rather than her own.

  • Spending excessive time traveling for client meetings.

  • Struggling to balance work and life.

Transformation and Results

After working with Rachel, Jodine experienced significant shifts in both her mindset and business:

  • Mindset Shifts: She learned that value doesn’t mean piling on more information and that expertise isn’t determined by how hard something feels. She embraced her multi-passionate nature as a strength, not a weakness.

  • Pricing & Revenue Growth: She raised her prices multiple times, leading to a 35% increase in revenue and a 68% increase in profit.

  • Time & Work-Life Balance: She stopped over-preparing for client sessions, trusted her expertise, and reduced her working hours—while still growing her income. She also now blocks out most school holidays to spend with her kids.

  • Business Operations: Jodine transitioned from in-person meetings to remote work, eliminating unnecessary travel and giving herself more time to focus on business growth.

  • Emotional Well-being: She works fewer late nights, cries less, and enjoys her work more.

Unexpected Benefits

Beyond business improvements, Jodine gained:

  • A valuable network of fellow digital marketing professionals and strong friendships.

  • A rediscovered creative spark, giving herself permission to explore new ideas.

  • The realization that she can earn more while working fewer hours.

What Stood Out About Working with Rachel

Unlike traditional business coaches who lead clients to find their own answers, Jodine appreciated Rachel’s direct, no-nonsense approach. Rachel helped her get unstuck quickly by cutting through the noise and providing clear, actionable advice.

Rachel’s expertise lies in helping service providers move forward, eliminating excuses, and focusing on what truly matters. She blends emotional intelligence with a sharp understanding of digital marketing, creative problem-solving, and revenue growth.

Future Goals

With Rachel’s guidance, Jodine now has a clear plan for the future—reducing her 1:1 workload while continuing to grow her revenue.

Final Words

Jodine sums up her experience with Rachel in four words: “Bullshit-free business clarity.”

She’s proof that with the right guidance, self-employed service providers can ditch overwork, charge their worth, and run their businesses on their own terms.

Rachel Gronback