You’re good at what you do. But business is sucking your soul.

Cool. Let's fix that.

Less hustle. More life. And a business that doesn't make you want to cry in the shower.

Work with me

So you started a business. And business ownership is never the easy choice. Things felt hard so you downloaded the guides, bought the courses, invested in the things.

Some of it didn't work. That's not your fault by the way.

And now you’re watching the people around you succeed and wondering what they figured out that you missed. (Answer: they have help. Everyone has help. No one does this alone.)

You don't need basic bitch business advice. You're tired. Not lazy. Not incapable. Tired.

You don't need more strategies. You need someone who gets it. Who can partner with you and see the shit you just can’t see when you’re that close to it.

This business thing ain’t for the faint of heart

Shit, that's me

If it was just about working hard
you’d have nailed this by now

You've put in the hours. Done the late nights. Said yes when you should've said no.

Told yourself "just get through this bit, then I can breathe." But the "then" never comes.

Yeah that’s because working hard for years isn't a plan. It's survival mode with girl boss mindset wrapping paper and slightly better branding.

You're not self-sabotaging or playing small. This isn't a mindset problem.

You’ve been applying a business strategy that was never going to work.

Hey…you’re allowed to want the thing you actually want.

"I'm not afraid of hard work..."

Yeah, I gathered. You own a services business. You look after multiple clients. That's not a choice anyone makes because they're looking for the easy way to make a buck. But what you're not saying out loud is:

— I want freedom.
— I want to work less.
— I want to feel less stressed.
— I want to grow without burning out.
— I want to be there for school pick up.
— I want to prioritise my health.
— I want to feel in control.

You're allowed to want that.
You don't have to earn it by suffering first.

I want things

I’m not a coach who escaped…

I still run my advertising consultancy. Still deal with clients, scope creep, pricing conversations, boundaries - all of it. I didn't figure this out and leave. I figured it out and stayed, because I actually like the work.

I've also worked with 100+ women in digital services who were stuck in the same loop: working harder, earning less than they're worth, wondering what everyone else figured out.

Spoiler: they figured out they couldn't do it alone. No one does.

I'm not here to sell you a dream I've moved on from. I'm here because I know what works - and I'm still doing it.

About Me

You want receipts? I got them.

Client Case Studies

Tripled profit

5 x revenue

More income

More life

Tripled profit 5 x revenue More income More life

  • Adria

    You took me from ‘what the hell am I doing this for?’ to ‘fuck yes, I know exactly why I’m doing this!

  • Lisa

    Before you I was drowning in burnout, overwhelm and confusion and getting paid peanuts.

  • Janine

    Before I thought small. My business was to pay for shoes and holidays. Now I think big.

  • Jodine

    I love that you just bloody well tell me! Previous coaches tried to 'coach me' to figure out the answers.

  • Charlotte

    I'm so thankful to have someone who simply GETS ME on standby for when I can't get out of my damn head!

  • Loren

    You held me up while I figured out how to walk.



Work with me

Ready to stop white-knuckling it?

All You Can Eat Consulting

Six months with me in your corner. WhatsApp access, calls when you need them, no cap on support. This is the "I've got you" option for serious transformation.

Coach me

The Community

A space for women in digital services who get it. No hustle culture. No basic bitch advice. Just real support. What is the opposite of gatekeeping? Well that’s what we do.

Waitlist

Get Shit Done Now

Stuck on something specific? One call. We sort it. You move on. Some call it a gateway drug, I call it getting shit done. Dont say I didn’t warn you.

Let's do this

Hi! I’m Rachel and I’ve been where you are…

Saying yes to everything. Working weekends to meet deadlines I should never have agreed to. Wondering why it still felt so hard when I was doing everything "right."

It wasn't until I stopped trying to force someone else's version of success that things actually changed.

I'm not here to sell you a dream. I'm here because I know the way through - and I'm still walking it.

Let's Talk